help2read is a South African NGO that aims to create raise awareness of the issues of child illiteracy in South Africa. Current assessments have found that 80% of 10-year-old primary school learners have not mastered the basic reading skills and serious action needs to be taken in order to better educate learners, most especially those in impoverished communities.
The ability to read can transform a life, a community, a nation. It increases employability, strengthens democracy and increases economic growth to bring prosperity.
The #literacy4good campaign has been developed to coincide with the 10th anniversary of help2read, in an attempt to generate a greater awareness of all that they do and launch a crowdfunding campaign to generate more resources for the next ten years.
The campaign asks individuals to read a short paragraph that mimics what reading feels like for an illiterate child. Then they are challenged to nominate 2 others to similarly complete the challenge and also to please donate to the #literacy4good cause.
Donations can either be a book, your time volunteered to help teach a child to read, or a donation to their campaign.
£5 buys a literacy game, £10 pays for a reader in a primary school and £50 gives a child the benefit of a reading helper for a whole school year!
These videos should then be shared on various social media platforms in order to “spread the word”. So why don’t you #PlayYourPart and join the reading challenge? It’s the perfect way for South Africans living abroad to easily make a positive contribution.
To see an example video please visit Julia Bulterman's YouTube video. She is one of the four Master's Students who designed the campaign.
For more information on how to take the challenge visit the #literacy4good home page or donate here.